Charmin has been America’s most popular toilet paper for more than 25 years. Research has also shown that consumers use two times less Charmin product compared to the leading value brand—and it still leaves you noticeably clean. Find available coupons and offers to save on toilet paper products.
In the U.S., available products include Charmin Ultra Soft and Charmin Ultra Strong, super premium two-ply tissues; Charmin Basic, a one-ply tissue; Charmin Plus with lotion with aloe; and Charmin Freshmates, adult flushable moist wipes. P&G also sells Charmin in Puerto Rico, Canada, and Mexico. Purpose-Driven and Innovation reflect Charmin as they fulfill their purpose with innovative productions that improve people’s lives in small but meaningful ways.
The Charmin Restrooms: The Charmin Restrooms are Charmin’s holiday gift to New York, offering people a free, clean, and accessible option during their trips to Times Square, one of the busiest tourist destinations in the world. Nearly one million consumers worldwide have experienced the 20 deluxe, ADA compliant, family-friendly public restrooms that are free and fully staffed with attendants to clean each stall after every use. SitorSquat Explained: Charmin is a global sponsor of the “SitorSquat” Website, an iPhone and Blackberry application designed to help people find the cleanest public restrooms, changing tables, and handicap-accessible facilities with ease. Watch videos of Charmin commercials.
Timeline of Charmin Historic Events
2007: Charmin introduced a new product, Charmin Ultra Strong, and the slogan “Rediscover Charmin. Choose the one that’s best for you.” The “Call of Nature” bear campaign features a red bear for Charmin Ultra Strong and a blue bear for Charmin Ultra Soft. Charmin products are designed for consumers who prefer superior softness and absorbency in their toilet paper and strive for the most comfortable bathroom experience.
2006: Charmin unveiled the first-ever fully staffed, deluxe public restrooms in New York City’s Times Square for the holiday season. The Charmin restrooms offer accessible, family-friendly facilities in high-traffic areas during the busiest time of the year. The restrooms received more than 330,000 people from all over the world.
2005: Charmin Mega Roll and the Charmin Extender were introduced. The Mega Roll lets consumers change the roll less often because it combines the sheets of four regular rolls of Charmin into one. With the Charmin Extender, the Mega Roll fits easily into most consumers’ existing toilet-tissue holders. Charmin also introduced Charmin Basic, the quality bath tissue with softness, strength, and value rolled into one.
2001: Charmin introduced the adorable Cubs as part of its animated commercial series. Regular Charmin became even softer. The new, improved Charmin was so much softer, you could feel the difference. Charmin introduced Charmin Freshmates Rolls, America’s first moist bath tissue on a roll, regionally in the Southeast and Mid-Atlantic states. The “Charminized” restroom, now known as The Charmin Potty Palooza, made an appearance at 15 of the nation’s largest state fairs.
2000: A new animated advertising campaign was launched, called “Call of Nature,” featuring a bear in the woods experiencing Charmin’s comfortable feeling. The first public “Charminized” bathroom arrived at the Ohio State Fair. Families were treated to a clean, freshly painted, and renovated restroom, stocked with Charmin Ultra.